FLAVORS THAT BRING
PEOPLE TOGETHER.
Palato Gourmet is a high-end olive oil and balsamic vinegar retailer in Mebane, North Carolina. They needed to extent their brick and mortar business into an online e-commerce space that reflected their classic Italian look and heritage. With strong existing branding, they needed an extension that blended design and usability.
PROJECT OVERVIEW
DATE: 10/2025
SCOPE: UX/UI Design, Web Design
DELIVERABLES: User Webflow, E-Commerce Website
ONCE YOU GO BALSAMIC, YOU’LL NEVER GO BACK.
As a frequent user of Palato’s seasonings and olive oil (the Green Chile is a must have), I’m constantly needing a refill of my favorite flavors. While visiting in-store is the best way to discover new products, the purpose of the website is to easily purchase and deliver products you already know, love, and frequently enjoy.
Palato Gourmet’s website flow prioritizes creating an account so that users never have to run out of the foundational flavors in their pantry, while still emphasizing exploration of new products and recipes.
like bread and butter.
Palato Gourmet’s branding was predetermined, created by another talented designer and family friend of the owner. In order to create the website, I expanded the visual language, added a new signature font, and made sure the color combinations were accessible.
