small town, big hearts.
In the heart of Wendell, North Carolina, a local shop owner wanted to partner with the Caring Community Foundation to raise money for local families impacted by cancer. With a launch set for January, we had just a little time to create a campaign that the local community could rally behind.
PROJECT OVERVIEW
DATE: 12/2025
SCOPE: Logo Design, Brand Identity, Web Design
DELIVERABLES: Landing Page, Branding, Icons, Custom Map
Kill ’em with kindness.
Shake Up Cancer’s founder, Danielle, didn’t want the campaign to feel too emotional or serious. We should be raising people’s spirits at the same time we’re raising funds for local families. So, a fun typographic solution that included the lavender-colored cancer awareness ribbon seemed like the perfect blend of energy, optimism, and significance.
Get people involved.
A key function of the landing page and messaging was to let people know how to get involved. Whether it was a direct donation, a profit-share purchase, or a local business hoping to extend their support, we needed to quickly let people know how they could Shake Up Cancer through all digital channels.
