flour to the people.
Baking is messy. There’s some swearing involved. Kneading dough lets you take out that anger you won’t talk to your therapist about. You’ve got flour in places you didn’t know existed—but hey, at least it’s unbleached and organic! This is the baking experience The Yeastie Boyz is prepared for: loud music, passionate baking, and simple, organic ingredients.
PROJECT OVERVIEW
DATE: 09/2024
SCOPE: Brand Identity, Logo Design, Web & Mobile Design, Illustration, UX/UI
DELIVERABLES: Mascot Logo, E-Commerce Website with Mobile Optimization, Product Design, Merchandise Design
MAKE BUNS, HUN.
Whether you’re a seasoned dough slinger or a kitchen rookie, The Yeastie Boyz has the ingredients, baking gear, and recipes you need for some solid baking. We run the gamut from “just add milk” muffin mixes to two-day overnight ciabatta loaf recipes.
Overall, The Yeastie Boyz are about creating an experience. Shopping online for high-quality ingredients should be just as exciting and straightforward as following a recipe.
THE RECIPE FOR SUCCESS
Offering a unisex, music-inspired, and messy approach to baking corners a portion of the target audience that has been underexplored and frankly undercelebrated. Just like a good band, everybody is encouraged to jam out.
