FLY ME TO THE BOOZE.
A garbled deep-space transmission revealed a formula for delicious flavor-infused moonshine; mixologists perfected the recipe, giving appropriately-aged Earthlings the perfect fuel for their libations. Equal parts alcoholic and fruity, Rocket Fuel Moonshine is the height of cocktail couture.
PROJECT OVERVIEW
DATE: 08/2024
SCOPE: Brand Identity, Package Design, Marketing Campaigns, Social Media
DELIVERABLES: Logo and Typography, Alcohol Labels, Print Marketing, Social Media Graphics
MEET THE ROCKETTES.
Each unique flavor of Rocket Fuel Moonshine is presented by a hostess from its home planet, inspired by retrofuturism movements, 1960s fashion, and cartoons like The Jetsons.
Rocket Fuel Moonshine is a shining star compared to the other bottles on the shelf. With their decorative labels, they go from bottom-cabinet ingredients to countertop display items and home decor.
INTRODUCING: MISS METEOR MELON
Rocket Fuel Moonshine might be retro, but they’re always innovating. Each new flavor release is accompanied by social media campaigns that generate buzz long before that first sip.
