¡CORRE, CORRE!
In March 2026, Redbull hosted the Chancleta Challenge Run in Miami, Florida, as a love letter to the Cuban and Hispanic communities in the 305 area code. With such a vibrant logo and a culturally rich concept, all that was missing was some seriously awesome swag. Sometimes, a fantastic t-shirt is the difference between a spectator and a registration.
PROJECT OVERVIEW
DATE: 03/2026
SCOPE: Product Design, Apparel Design, Character Illustration, Graphic Design
DELIVERABLES: T-Shirt Design, Drawstring Bag, Race Bib, Swag Announcement Graphic
¿Después de esto? Cafecito.
Having Cuban family living in Miami gave me the perfect opportunity for boots-on-the-ground research. What kind of a shirt would Miami locals want to wear? What would you yell, in Spanish, while wielding the mighty chancleta?
Bringing together Miami Vice aesthetics and small but essential elements of Cuban culture, this t-shirt represents not just participation in a run, but a shared way of life.
POWERED BY PASTELITOS.
- Figma Moodboard + Brainstorming
- Procreate Digital Illustration
- Adobe Illustrator
- Adobe Photoshop
