THE BADDEST WITCHES IN BANANA BALL.
The Savannah Bananas and the Banana Ball Competitive League have solved the problem of dwindling viewership and gotten even casual sports fans to fall in love in the sport. Now it’s time for pro female athletes to shine. The Salem Witches is the BBCL’s first all-female team, ready to bewitch audiences across the nation with spellbinding trick plays and loads of personality.
PROJECT OVERVIEW
DATE: 5/2026
SCOPE: Logo Design, Comprehensive Brand Identity, Brand Guidelines, Typography, Strategic Marketing
DELIVERABLES: Custom Typography, Mascot Logo, Color System, Merchandise, Brand Guidelines Presentation
SMELLS LIKE TEAM SPIRIT.
The Salem Witches fit right into Banana Ball’s fun aesthetic, becoming a new addition to the roster that shows young ladies in the audience it’s okay to go bananas, too. The wacky witch mascot adapts perfectly into existing merchandise, giving fans a way to represent their place in the Coven outside of the stadium.
WORKing my MAGIC.
The Salem Witches, as a conceptual project, reflects essential human design work and ideation. However, this project also used artificial intelligence in a critical way—to compensate for gender biases present in royalty-free photography databases. The images of players in this project were AI-generated and edited by hand for inclusion in the final product as proofs of concept.
